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How to Make an Effective Call to Action Button Todd Follansbee explains the secrets of call to action buttons and hypertext links. He discusses wording, placement, graphic look, alt tags, title attributes, and mouseover effects. Determining Your Audience for Great Landing Page Conversion with Tim Ash (7:21) Tim Ash explains the importance of determing the classes of people who interact with the 'mission critical' elements of the website. Don't organize your site by functional departments, he says, but rather by the classes of visitors who use your site. Then determine the tasks they perform by role. How to Improve E-commerce Sales in Your Online Store, Three Tips - Rob Snell (8:17) E-commerce expert Rob Snell offers 3 tips to boost sales online: (1) Make clear product recommendations, (2) have data rich product descriptions, and (3) ask for a link from anyone your business sends money to. Raise Your Quality Score and Save Money with Fast-Loading Landing Pages A high Quality Score with your Google AdWords means lower minimum bid prices. A new factor that affects Quality Score is landing page loading speed. Christine Churchill suggests five ways to speed loading: (1) removing unnecessary code, (2) optimizing images, (3) avoiding redirects, (4) fast server, and (5) static pages. Ken Evoy's Site Build It! Here's why I recommend it so highly I'm personally convinced that people who follow the Site Build It! plan -- from beginning to end, without skipping the important steps -- are far more likely to end up with a money-making online business six months to a year from now than 90% of those who use another approach.