Everyone uses social either for marketing, for social campaigns, for business or just for fun. Have you ever thought of measuring it? You can measure your social activities so that you can find out what successes and failures and how can you progress.
Let’s take an example that you work at a large consumer products company and you are planning to start a new diaper brand. If you need to know more after this article click here. You want to support a Twitter party where parents can talk about bringing up their children, keeping notice of issues around diapering. You have chosen a hashtag.
You’ve picked out a unique hashtag, a powerful Twitter will ask questions and lead the chat. But now you need to make certain you’re measuring this chat so you can learn and tell your boss how successful the conversation was.
Step 1: Decide Your Social Aims
Before you hop into measuring tweet, photo and Facebook comment which is being posted about your product, make a list of your goals and marketing plans. What are the most relevant channels you will be using for your business on social media?
Social media can provide a range of functions, from broadcasting news and information, to answering client questions and connecting with a community.
You probably start using social media sites like Facebook, Twitter, YouTube or Instagram. Choose the audience, you want to communicate with. You decide, what you want your audience to do….read, share, reply, purchase or comment?
Step 2: Create Metrics to Measure your Goals
Your next next step is to tally your goals to actual metrics and behaviors you can measure. For example, if you’re planning to measure engagement, then what is the realistic type of engagement you want to follow? Is it retweets? Replies or comments? Clicks? Following are a few proposals of behaviors to measure, based on a few ordinary social media goals…
- If you are about to measure awareness, then employ metrics like volume, exposure, and amplification. How far-off is your message scattering?
- If you desire to measure engagement, then look for metrics around retweets, comments, replies, and participants. How much public is participating?
- Is audience looking into your site and what do they really do on your site?
- If your objective is to find advocates and fans, then look for the contributors. Who is involved and what kind of impact do they have?
You should have proper social media marketing strategies and plans.
Step 3: Measure
If you are not certain which tools to use for which channels, ask for expert advice. To run your social media campaign, consult some experts.
On Twitter, for example, contacting tweets that are more than a few days old is very costly, difficult, and not reliable. If it is possible, place you’re measuring tools before your campaign starts.
The measurement part may take a little time, so let the tools do their work.
Step 4: Monitor and Report
Report your results. Use your early results to set a baseline for future measurement, and share these results with your stakeholders.
Step 5: Adjust and Repeat
The last step is to cautiously assessing your measurement program. If you need to know more click this link:http://www.entrepreneur.com/article/223437. How are these metrics doing? Have you omitted anything? Is anything unnecessary? Look for your improvements, try to make changes, and then measure some again.
If you’re involved in social media campaigns, you actually need to know how you’re doing. Is your content having the impact that you want? Are you fulfilling your company’s goals? This is the reason assessing and measuring your social media strategies is so critical.